This next-gen AI concierge is redefining customer loyalty

Aina is an agentic AI concierge designed to transform the way businesses engage with their customers, elevating loyalty programs from transactional rewards into personalized lifestyle experiences. The introduction of Aina marks a key step in Thriwe’s expansion in the region, reinforcing the UAE’s role as a launchpad for innovation and technology-led solutions.
The launch of Thriwe Aina comes at the crucial time with an aim to become a blueprint for global expansion, reinforcing Thriwe’s vision of positioning itself not just as a service provider but as a pioneering, AI-driven loyalty company.
“With this, we are not just enhancing customer engagement but redefining how loyalty is delivered in the digital age. Aina is a true reflection of our commitment to being at the forefront of innovation in the UAE and beyond,” asserted Dhruv Verma, CEO & Founder, Thriwe.
AI-powered concierge
Designed as an AI-powered concierge, Aina seeks to enhance how businesses interact with their customers by offering seamless, intuitive, and inclusive experiences.
For businesses, the platform integrates seamlessly with or replaces existing systems for faster adoption, automates query handling to reduce operational effort and costs, and provides smarter, data-driven recommendations by learning from customer history.
For customers, Thriwe Aina acts as a trusted companion, offering instant, round-the-clock assistance for managing benefits, anticipating preferences with personalized suggestions, and enabling natural, multilingual conversations to ensure inclusivity across regions, a press communication concluded.
