Bridgestone has unveiled its latest ultra-high-performance tyre: the Bridgestone Potenza Sport EVO with ENLITEN Technology. Building on the multi-award-winning Potenza Sport, the new tyre offers enhanced sports performance, wet control, longevity and fuel/energy efficiency, alongside expanded size range.
The new Bridgestone Potenza Sport EVO delivers exceptional control at high speeds, maintaining vehicle stability both in straight lines and through corners. The tyre also provides outstanding wet grip, achieving a best-in-class EU label A-grade.
These performance improvements are matched by enhanced longevity, offering 15 per cent greater mileage than its predecessor–equivalent to around 6,000 additional kilometres. The tyre also improves fuel efficiency and extends the EV driving range thanks to up to a six per cent reduction in rolling resistance.
High performance vehicles
“The new Bridgestone Potenza Sport EVO with ENLITEN Technology is built for high-performance vehicles and drivers, whatever the powertrain,” stated Stefano Sanchini, Vice President Consumer Replacement at Bridgestone EMEA.
“Building on the success of the remarkable Potenza Sport – a tyre chosen as original equipment by many of the world’s most prestigious car brands, like Lamborghini, Maserati and Porsche – it continues the proud Potenza family legacy,” he continued.
The Bridgestone Potenza Sport EVO’s premium performance and sustainability enhancements are enabled by the integration of ENLITEN Technology–a next-generation technology revolutionising how Bridgestone engineers tyres.
Deep understanding
Driven by a deep understanding of customer needs, ENLITEN delivers customised and uncompromised tyre performance while enhancing sustainability. The integration of ENLITEN Technology also ensures that the Bridgestone Potenza Sport EVO is fully EV-ready, meeting both the specific requirements of electric and internal combustion engine (ICE) vehicles.
In the case of the Bridgestone Potenza Sport EVO, the integration of ENLITEN has seen various advancements in compound technology and design.
The tyre features a high-stiffness compound for enhanced stability during cornering and high-speed manoeuvres. This, supported by a dedicated construction with hybrid crown reinforcement and a stiff carcass, alongside a sporty profile shape with an asymmetric wall angle, enables the Potenza Sport EVO to deliver exceptional control at high speeds.
