AI-powered voice game sets new standards for digital marketing
Nissan Kingdom of Saudi Arabia (KSA) leveraged Infobip’s newly launched Conversational AI Gamification, an AI-powered toolset that enables playful, immersive experiences across messaging channels.
This innovative approach transformed lead generation into an engaging competition, driving user participation and brand interaction.
For Nissan KSA, the campaign enhanced brand awareness, increased engagement time, simplified lead acquisition, and stronger brand affinity. The innovative format also provided a cost-effective acquisition channel through chat-based journeys.
Remarkable results
The campaign achieved remarkable results: a 200% increase in session engagement, a 68% conversion rate from users reaching the competition stage, over 3,400 chatbot sessions, and 1,000 new user profiles created in 5 days.
“By combining AI, voice technology, and gamification, we are enabling global companies like Nissan to create engaging experiences that drive connections, capture valuable user data, and elevate customer experiences,” explained Zeid Shubailat, Director, Infobip MENA.
“Partnering with Infobip on this pioneering AI-powered WhatsApp voice game has transformed customer engagement; Making it fun, interaction, and rewarding. This demonstrates Nissan Saudi Arabia’s dedication to innovation and superior customer experience,” commented Karma Al-Ajlani, Deputy General Manager, Customer Experience, Nissan Saudi Arabia.
Conversational AI Gamification includes two key features. Vocalize, an AI-powered voice game where users match their audio to specific patterns or shapes, and Augmentation, which offers seamless transition from chat to immersive digital environments via smartphone cameras.
