Through field initiatives, Dubai Customs enables the public to recognize the dangers of counterfeit products
Dubai Customs organized a series of special awareness workshops as part of the ‘Neighborhood Councils’ initiative, targeting different community groups in the Umm Suqeim and Al Rashidiya areas.
The initiative reflects Dubai Customs’ commitment to strengthening the culture of intellectual property protection and innovation, in line with its national responsibility to safeguard the economy and support the country’s creative landscape.
Through ‘Neighborhood Councils’, the organization ensures direct community engagement across all segments, with the Intellectual Property Rights Protection Department working alongside the Corporate Communications Department to share knowledge and curb the circulation of counterfeit products.
Awareness programs
“Through our awareness programs and field initiatives, we are keen to enable the public to recognize the dangers of counterfeit products and their impact on the economy, health, and safety,” noted Mansour Al Malik, Executive Director of Policy and Legislation, Dubai Customs.
“Integrated awareness and control efforts are an extension of Dubai Customs’ role in supporting the national economy and establishing a competitive environment based on creativity and innovation,” Al Malik added.
“Through these workshops, we at Dubai Customs aim to reach diverse groups with interactive methods that strengthen their ability to distinguish between genuine and counterfeit goods, while empowering them to contribute to protecting the national economy and supporting innovators and creators,” stated Yousef Ozair Mubarak, Director, IPR Department, Dubai Customs.
Initiatives
For her part, Noof Al Belabd, Senior Corporate Social Responsibility Officer, noted that Dubai Customs’ participation in the Neighborhood Councils initiative aligns with the country’s ‘Year of Community’,’ which seeks to strengthen social cohesion and reinforce shared responsibility.
Fatma Al Blooshi, Awareness and Education Officer at Dubai Customs, supervised the design and delivery of the awareness program in collaboration with Zainab Habib, Senior Awareness and Education Officer.
