Advanced AI innovation is central to company’s next phase of growth
As the Middle East loyalty market is projected to reach US$ 3.27billion in 2025, expanding to 16.3% year-on-year, and digital-first, personalized, and coalition-based models reshape the industry, brands face rising expectations around relevance and engagement.
Against this evolving landscape, Loylogic, a leader in global loyalty rewards management, today shared its 2026 strategic outlook, outlining how the company is evolving its global rewards marketplace to support brands navigating rapidly changing loyalty expectations.
The company enters the year with a renewed focus on continued investment in AI-powered rewards marketplace intelligence, enhanced catalogue curation, and deeper integration capabilities designed to improve reward relevance, partner value, and member experience across industries and geographies.
Reward ecosystems
“As loyalty programs mature, brands are looking beyond scale alone. They want reward ecosystems that are smarter, more relevant, and commercially sound. Our focus for 2026 is about advancing how global rewards marketplaces are designed, governed, and experienced, combining intelligence, trust, and flexibility,” explained Gabi Kool, CEO, Loylogic.
Advanced AI innovation is central to Loylogic’s next phase of growth. Loylogic continues to enhance its use of advanced analytics and machine learning to support smarter reward discovery, improved marketplace performance, and deeper insights for loyalty operators, while maintaining strict standards for privacy, security, and compliance.
“Our innovation efforts are focused on making rewards marketplaces more intelligent and adaptive,” commented Amit Bendre, COO, Loylogic. “This means better insight, better decision support, and better experiences, without compromising on trust, transparency, or regulatory rigor,” he concluded.
