Company will open one showroom and a fully equipped service centre in Damascus
Since its founding in 1924, MG has been creating cars that people love. More than 100 years later, the brand stands as a global icon, revitalised and reimagined for a bold future, combining classic British design with cutting-edge technology and impressive levels of equipment, all at remarkably competitive prices.
Formed as a strategic joint venture between Ghreiwati, Altass, and Alton—three of Syria’s most established and respected automotive groups—British Heritage Group brings together decades of combined expertise across vehicle distribution, retail operations, market development, and aftersales excellence.
British heritage
Established to represent MG Motor in Syria, the group is mandated to introduce the brand in line with its British heritage, global standards, and long-term vision, while building a customer-centric, sustainable, and fully compliant automotive operation encompassing sales, aftersales, brand management, and network development.
“This partnership will reshape the country’s automotive sector and bring a wealth of choice to new car buyers by combining MG’s impressive reputation as one of the region’s favourite car brands with the unrivalled expertise and experience of British Heritage Group,” stated Tom Lee, Managing Director, MG Motor Middle East.
Customers in Syria will have access to MG’s excellent value range of stylish, impressively equipped and technologically advanced cars. At launch these will include the MG 3 compact hatchback, designed for everyday fun, the MG 5, which is perfect for daily use around town, and the sleek and stylish MG 7 sports sedan.
