Announces investment forays in Saudi Arabia and the UAE
Sitecore, the US-headquartered global leader in AI-enabled digital experience software, recently announced a significant expansion of investment in the Middle East with a new deployment announced for Saudi Arabia in 2026.
Sitecore further announced a sovereign deployment in the UAE planned for later this year. An early entrant in the region, Sitecore works with prestigious global brands and influential financial institutions, including Saudi Aramco, Taiba Investments, Riyadh Airports Company, and Saudi Electricity Company in the Kingdom, as well as First Abu Dhabi Bank, Emirates NBD, and DP World in the UAE.
As organizations across the region expand their digital presence, they face a practical challenge: how to deliver consistent, compliant, AI-ready experiences while meeting local data residency and regulatory requirements.
Single SaaS platform
Enterprises in the Middle East manage complex, multilingual digital ecosystems that span borders. SitecoreAI is designed to support that reality, providing a single SaaS platform that unifies content, personalization, and governance across channels while running on Microsoft Azure.
“Brands can’t afford to be inconsistent in today’s digital environment,” stated Eric Stine, Chief Executive Officer at Sitecore. “They’re judged across AI engines, search results, and social feeds long before anyone reaches their website, and that’s especially true in fast-moving markets like the Middle East. SitecoreAI is built to help marketing teams manage that reality,” he continued
Debuts in Saudi Arabia
Sitecore announced plans to commence delivery from the Kingdom’s Eastern Province starting in Q4-2026. The new deployment offers a clear, in-country path for running cloud and AI workloads locally, with data residency, low latency, and enterprise-grade security aligned with national requirements.
“Through our co-innovation work done in partnership with our clients, and our joint Innovation Lab with Microsoft, we’re building SitecoreAI in step with how organizations are adopting AI.
That helps customers modernize how they engage people without having to rethink their platform every time the technology changes,” explained Danny Robinson, Chief Technology Officer, Sitecore.
Sovereign deployment
Sitecore also announced a sovereign deployment in the UAE including an instance of SitecoreAI will run locally in the country with data residency and alignment to sovereign deployment requirements. Delivery is planned for later this year.
“Sitecore’s commitment to Sovereign Cloud and investment in the Region removes that barrier and unlocks an exciting opportunity for our clients and prospects to move beyond their competitors in how they can serve their customers,” reiterated Dave Tilbury, Chief Operating Officer, Sitecore.
