Al-Futtaim has announced the launch of its ‘One Family’ initiative, in partnership with Dubai Festivals and Retail Establishment (DFRE).
The programme provides families with curated, real-world activities, and meaningful experiences across its five core divisions—retail, automotive, real estate, health, and financial services, as well as its education portfolio. The programme is also centralised through the Blue lifestyle app, where a new ‘One Family’ pass will provide easy access to all benefits.
“Families have always been at the heart of everything we do, and ‘One Family’ reflects our Al-Futtaim has been an integral part of family life for over 90 years, supporting how families live, grow, and thrive, while contributing to the communities they call home,” affirmed Mira Al Futtaim, Chief Future Education Officer, Al-Futtaim Education Foundation and Chairwoman, Emiratisation, Al-Futtaim.
Stronger communities
“Initiatives like this play an important role in fostering stronger communities and reinforcing Dubai’s position as a city that prioritises family, inclusivity, and shared experiences,” commented Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE), part of Dubai Department of Economy and Tourism (DET).
The programme will also feature seasonal campaigns like Back-to-School preparations and provide valuable learning opportunities through parent support talks on digital safety.
The ‘One Family’ initiative represents a significant step in Al-Futtaim’s ongoing commitment to its customers and the community. It reinforces the company’s dedication to enriching everyday life for families, strengthening community connections, and supporting a shared sense of belonging and togetherness across the UAE.
