More than one-third of UAE consumers shop on their smartphones at least weekly
E-Commerce business jumped by 20 per cent since February this year, as most consumers maintained work from home and study from home to ensure public safety.
The uncertainty that followed since February, has resulted in lower traffic on the roads, but an increase in home delivery of essentials as most families prefer ordering from home.
Data from Redseer Consulting shows food and beverage delivery has increased sharply by 18 percent since February this year. Beauty and personal care is up 15 percent, fashion up 14 percent and long-shelf grocery (food and household products) by 11 percent.
Digital economy
“This sudden jump in E-Commerce is possible due to the readiness of the E-Commerce eco-system in the UAE, the most advanced for digital economy in the Middle,” stated Shahzad Ahmed, Chairman, Blue Ocean Global Group.
“Blue Ocean Global Group has emerged as a forward-looking distribution partner, uniquely capable of connecting needs of a consumer from Modern Retail with leading marketplaces such as Noon and Amazon, alongside pure-play and quick commerce platforms,” observed Rahul Chandra, General Manager, Stanley Black & Decker.
Evolving customer expectations
“Our partnership with Blue Ocean has been critical in this journey. Their strong e-commerce expertise has enabled us to respond swiftly and consistently meet evolving consumer expectations,” noted Ankit Soni, Head of Ecommerce & Media, Godrej Middle East.
Blue Ocean Global Group’s E-Commerce distribution solutions are tailored to address the varied needs of today’s young generation who need products delivered within the shortest possible time and at times where convivence matters.
Through an extensive network of channel partners, Blue Ocean Global ensures the seamless integration of globally recognized brands and products range, a press statement concluded.
