Expansion of SFS Fisheries strengthens supply chain transparency

The UAE’s fisheries sector is moving toward a unified, data-driven operating model, as Fujairah becomes the latest emirate to adopt SFS Fisheries, the country’s first integrated digital platform for tracking fishing operations and verifying the origin of local catch.
The expansion builds on the system’s initial deployment in Sharjah and signals a broader national shift toward transparency, efficiency, and long-term resource management across marine supply chains.
Developed by Seafood Souq, the platform was first introduced at Souq Al Jubail five months ago, where it established a new benchmark for how seafood is monitored, verified, and traded.
Formalising collaboration
The expansion to Fujairah follows the signing of an MoU between the Fujairah Fishermen Association and Seafood Souq, formalising collaboration on digitising fisheries operations in the emirate.
The agreement, signed by Sheikh Fahim Al Qasimi, Co-Founder of Seafood Souq and HE Mahmood Hassan Al Ali, Chairman Fujeirah Fisherman Coop, forms part of a wider national effort, supported by the Ministry of Climate Change and Environment, to establish a unified framework for sustainable fisheries management across all seven emirates.
The signing ceremony was attended by HE Dr. Ibrahim Al Jamali is the Regional Director – Northern Region at the UAE Ministry of Climate Change and Environment and HE Sulaiman Rashid Al Khadeem, Chairman of the UAE federation of fisherman associations.
Fish landings
Under the Fujairah agreement, fish landings will now be recorded digitally at approved sites, with each shipment linked to vessel data and supported by digital catch certificates. These certificates provide verified proof of origin, enabling buyers and end consumers to confirm product authenticity, freshness, and sourcing practices.
“Traceability and transparency are no longer optional; they are fundamental to how global markets assess quality, build trust, and determine competitiveness,” commented Sheikh Fahim.
