EXEED’s has opened its largest global facility in Riyadh. The 5,000sqm flagship reflects a calculated read of where the Saudi automotive market is heading and what it will take to compete in it seriously.
Saudi Arabia’s automotive market reached 857,247 units in 2025, up 3.6% year-on-year, and is valued at US$ 47.46bn, the strongest annual result in a decade.
In December 2024, EXEED’s parent group opened a regional spare parts warehouse in Jebel Ali, Dubai, spanning 12,000sqm and holding over 20,000 parts, dedicated to serving Saudi Arabia and the wider GCC. In a market where drivers regularly contend with extreme heat, long distances, and intensive daily use, parts availability and service response time carry significant weight in purchasing decisions.
Brand promise
After-sales service has become part of the brand promise in markets like Saudi Arabia, functioning as a key differentiator for repeat business and long-term retention. Behind the warehouse is the manufacturing scale of EXEED’s parent group, which has spent 23 consecutive years as China’s leading passenger vehicle exporter, shipping more than 1.3 million vehicles to over 120 countries in 2025 alone.
The Dammam flagship, EXEED’s first showroom in Saudi Arabia, operates as an integrated 3S facility, consolidating sales, service, and spare parts under one roof. Since then, the brand has expanded its presence to Riyadh and Jeddah. establishing a three-showroom network across the Kingdom’s principal commercial centers.
Central hub
Riyadh functions as the central hub for automotive trade and services; Jeddah’s port location supports parts distribution, and Dammam’s industrial base anchors a well-developed network of workshops and service providers.
On the ground, Arabian Heritage Motors manages EXEED’s Saudi operations through Al Ghurair Group’s mobility division.
