New opening reinforces Chery’s commitment to accessibility and customer proximity across the UAE
Chery UAE, part of AWR Automotive, has announced the opening of a new showroom in Ras Al Khaimah, marking a significant step in the brand’s continued expansion across the United Arab Emirates.
HE Mohamed Ali Abdulla Musabbeh Al Nuaimi, Chairman, Ras Al Khaimah Chamber of Commerce & Industry, attended the showroom’s inauguration event, alongside key Ras Al Khaimah government officials, Chery UAE’s top executives and other local dignitaries.
Located on Al Bahar Street in Dahan, Ras Al Khaimah, the new facility will extend Chery’s growing retail footprint, complementing its existing presence in Dubai, Abu Dhabi, and Sharjah. This expansion reinforces Chery’s ambition to be closer to customers across all Emirates, making its vehicles and services more accessible than ever.
Customer-centric experience
The new showroom is designed to deliver a seamless and customer-centric experience, offering visitors the opportunity to explore Chery’s latest models, benefit from expert guidance, and access integrated aftersales support.
“Backed by AWR Automotive’s legacy, we will continue investing in accessible, customer-focused experiences across every emirate, ensuring that more customers can engage with Chery wherever they are,” commented Zaher Sabbagh, Director, Chery UAE.
Alongside widening its geographic footprint in the GCC, Chery is also actively advancing its intelligent technology ecosystem. The brand plans to introduce its Super Intelligent Parking technology to the UAE in the near future, offering features such as autonomous parking, intelligent parking-space searches and one-touch vehicle summoning.
Automotive mobility
Additionally, Chery is expanding beyond automotive mobility through AiMOGA Robotics, its robotics business developing humanoid and quadruped robots for applications including customer engagement, education, companionship, industrial operations and home services.
Together, these innovations reflect Chery’s broader vision of integrating intelligent vehicles, robotics and AI to create more convenient and connected experiences for customers.
