Al Jazira Sports and Cultural Club recently announced the signing of a three-year strategic partnership agreement with the sportswear brand New Balance.
Under the agreement, New Balance will design and supply the club’s official match, training, and travel kits. The agreement was signed by Tariq Mohammed Al Muhairi, CEO, Al Jazira Club Group, and Stuart Henwood, Senior Director and General Manager, New Balance MEAI.
“This partnership will ensure that the needs of all teams are met in all local, regional, and international competitions, with the latest sportswear and footwear. Our partnership will support the first football team, the academy, and the team sports teams at Al Jazira Club,” stated Al Muhairi.
“Through this partnership, we’re not just supporting one of the UAE’s most iconic clubs, we’re helping enable and equip a new breed of grassroots movement, inspiring more young people to discover the game, develop their potential and pursue their passion,” commented Henwood.
