Shamsa Entertainment City, a key family destination featured in the Sharjah Summer Promotions 2026 campaign, officially opened on Thursday in Aljada, Sharjah.
Organised jointly by the Sharjah Chamber of Commerce and Industry (SCCI) and the Sharjah Commerce and Tourism Development Authority (SCTDA), the destination offers an integrated family entertainment experience that combines interactive activities with innovative open-air recreational spaces.
Shamsa Entertainment City is open until 5 September with a lively programme of fun-filled activities under the theme ‘Shamsa Festival – Where Joy Shines’.
Opening ceremony
The opening ceremony attracted a strong turnout of families eager to enjoy the destination’s innovative experiences, interactive entertainment, and creative workshops, all delivered in a purpose-built environment designed to the highest standards of innovation and safety at its new location in the vibrant community of Aljada.
Shamsa Entertainment City forms part of Sharjah Summer Promotions 2026, which aims to enhance quality of life and stimulate retail and tourism activity across the emirate, spanning Sharjah City, the Central Region, and the East Coast destinations of Khorfakkan, Kalba, and Dibba Al Hisn.
The campaign is supported by more than 55 public and private sector partners, delivering curated tourism packages and experiences tailored to diverse visitor segments and interests.
Community engagement
“The Summer Promotions provides the emirate’s citizens, residents, and tourists with a summer atmosphere that brings together entertainment, creativity, and community engagement,” asserted HE Khalid Jasim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority,
For his part, HE Mohammad Ahmed Amin Al Awadi, Director-General, SCCI, said that the launch of Shamsa Entertainment City reflects SCCI’s ongoing commitment to strengthening community and institutional engagement and delivering initiatives that enhance quality of life across the emirate.
