Miral launches Robust Group Corporate Social Responsibility Strategy

To introduce 80 initiatives in the next two years

Miral, Abu Dhabi’s leading creator of immersive destinations and experiences, today announced the launch of its robust Corporate Social Responsibility (CSR) strategy for the group, focused on creating positive impact across society.

Inspired by its long-standing commitment to the people and communities it serves, the strategy will launch and implement over 80 economic, social and environment initiatives and programmes over the next two years, across the business and all the Group’s subsidiaries – Miral Experiences, Miral Destinations, Yas Asset Management, according to a press communique.

“By aligning our focus areas with the United Nations Sustainable Development Goals, we can help establish and promote Abu Dhabi’s leading position as a global destination in eco-tourism and sustainable tourism,” commented Mohamed Abdalla Al Zaabi, Group CEO, Miral.

In the last few years CSR has seen increasing relevance to businesses and stakeholders across the world. In the UAE, the CSR UAE Fund was formed in 2018 with the vision to establish the UAE as a global leader in Corporate Social Responsibility.

Over the next two years, Miral Group will aim to become a more socially responsible organization by promoting, supporting, and implementing more than 80 strategic and transformative initiatives for the communities in the areas it operates, underpinned by robust measurement mechanisms for continuous improvement.

Miral Group will continue to announce and launch new initiatives under its group CSR Strategy over the coming months as well as key progress milestones, a press note concluded.