The partnership reflects Kiri’s dedication to promoting generosity during the holy month
The Saudi Food Bank (Et’aam), a prominent non-profit organization specialized in food in Saudi Arabia & Gulf region, collaborates with numerous companies across various industries through its ‘Iftar Fast Breaking Programme’ during Ramadan.The program plays a crucial role in the Saudi Food Bank’s efforts to provide nutritional support to the beneficiaries in Saudi Arabia, according to a press communique.
This year, the Saudi Food Bank is partnering with Kiri, part of the Bel Group, for a special Ramadan initiative. This collaborative effort aims to spread kindness and compassion by distributing 20,000 fresh meals to individuals in need across Jeddah during the month.
Wholesome food
As part of the initiative, the iftar meals will feature a wholesome combination of Kiri cheese with bread, fresh juice, and fruits, embodying the essence of Ramadan and fostering community solidarity.
“Together, we strive to make a meaningful difference in the lives of those we serve, embodying the true essence of this month,” stated Faisal Al-Shushan, CEO, Saudi Food Bank.
“This partnership not only reflects our commitment to giving back to the people of Saudi Arabia but also reinforces our belief in the transformative power of collective goodwill and generosity during the month of Ramadan,” affirmed Garo Matossian, General Manager, Bel Group, Near Middle East.
With a presence in the Middle East for 70 years, Kiri embodies the values of sharing and giving back, especially during Ramadan the press statement concluded.