UAE lubricants demand is forecast to reach 200mn litres by 2030
Emirates Petroleum Company (Emarat) showcased latest portfolio of lubricants during Automechanika Dubai 2025. As per reports, UAE lubricants demand is forecast to reach 200mn litres by 2030.
With a lubricants business built over more than three decades of manufacturing and global marketing, Emarat’s presence at the exhibition focussed on strengthening channel partnerships, expanding regional reach, and demonstrating performance-led formulations aligned with today’s engine requirements and operating conditions, according to a press statement.
On the sidelines of Automechanika Dubai 2025, Emarat’s lubricants team also hosted partner engagements at the stand, including signing landmark agreements to enter into new markets like Armenia and Mauritius with organized partners focusing on distribution and market development.
These agreements focused on consolidation of commercial market and growth in Mauritius with Concorde Auto Parts Co. and also emerge into lubricant market alongside Emarat fuel station network with MEGA TRADE in Armenia.
Expanding distributor footprint
“Alongside showcasing our latest formulations, we focused on expanding our distributor footprint starting with three new market partnerships that deepened reach and built momentum for the next phase of growth,” asserted Burny Johnson, Senior Vice President, Lubricants, Emarat.
“Looking ahead to 2030, we have clear ambitions in the UAE and beyond, to expand our lubricants business across several countries. We are committed to raising standards, delivering value for partners and customers, and helping shape a more performance-driven lubricants ecosystem,” added Johnson.
Emarat also hosted its regional partners during the event including Foshan Jian Fu Hong Trading Co., Alliance Tractors, Dynatrade, and AW Rostamani Trading among other global partners.
