The program aims to strengthen the ability to keep pace with rapid changes in the global customs landscape
Dubai Customs has launched the ‘Executive Leadership’ program as the second phase of ‘Masar 33’, an integrated leadership development framework designed to prepare and empower second- and third-tier executives.
The program aims to strengthen their ability to keep pace with rapid changes in the global customs landscape, supporting the Dubai Economic Agenda (D33) and reinforcing Dubai’s position as a leading global economic hub over the next decade.
The program’s launch event featured a special session highlighting My Life Lessons by HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, drawing inspiration from his vision, leadership philosophy, and the principles that have shaped the UAE’s distinctive leadership model and culture of excellence.
Initiative
The initiative reflects Dubai Customs’ commitment to investing in human capital by building a capable and future-ready executive leadership ecosystem. This system is designed to lead a smart, agile, and integrated customs framework that supports trade flows, enhances supply chain security, and advances Dubai’s ambitions as a global center for trade and logistics, in collaboration with leading international academic partners and in line with global best practices.
The program also contributes to Dubai Customs’ six strategic objectives: trade facilitation, enhanced security and compliance, revenue protection, strengthened economic partnerships, improved customer and stakeholder experiences, and sustainable institutional excellence.
Dr. Abdulla Busenad, Director General, Dubai Customs, emphasized that the program represents a strategic investment in people as the primary driver of institutional transformation and sustainable impact, supporting Dubai’s vision for leadership and long-term sustainability.
