Introduces a new growth model for hospitality
FIRSTLINE, a new hospitality technology platform designed to turn guest influence into measurable business growth, has officially launched in Dubai, introducing a performance-based model created specifically for high end restaurants and hospitality venues, according to a press statement.
Built at the intersection of technology, business intelligence and modern consumer behaviour, the platform enables venues to unlock measurable revenue through customer engagement, social influence and loyalty mechanics that are directly tied to performance.
As customer acquisition costs rise and traditional influencer marketing becomes increasingly inefficient and difficult to measure, restaurants are actively seeking more accountable and performance driven alternatives. FIRSTLINE responds to this shift by offering a model where marketing, loyalty and revenue are directly connected.
Loop ecosystem
Positioned as a next generation loyalty and visibility layer, FIRSTLINE sits seamlessly on top of a venue’s existing ecosystem, connecting guests, their networks and venues into a closed loop ecosystem where value circulates continuously, from spend to rewards to repeat visits, without leaking outside the network.
A key component of the platform’s architecture is its integration with SevenRooms, the leading reservation and guest experience platform used by many of the world’s most premium hospitality brands.
By integrating directly with SevenRooms, FIRSTLINE connects seamlessly into a venue’s existing operational stack, allowing restaurants to activate the platform without disrupting reservations, guest data or day to day service operations.
Backed by Freedom International Group, an Austrian company with US$ 2.5bn in assets under management and a focus on pharmaceutical, technology, hospitality and financial services.
Strong foundations
FIRSTLINE enters the market with strong foundations and a clear ambition to support the UAE’s evolving hospitality landscape. Developed by the Sessia IT development team, the platform combines advanced technology with a commercially driven approach built specifically for modern hospitality.
“We are backing operators with significant investment across launch support, high impact activations, premium content and sustained visibility initiatives designed to create real traction, real demand and real commercial momentum. Dubai is the ideal market for this, where dining and social connection are deeply intertwined,” affirmed Narek Sirakanyan, CEO, Freedom International Group.
“FIRSTLINE is built with operators, for operators. It has been designed to integrate seamlessly into the existing rhythm of a venue while creating a more efficient and sustainable path to growth,” commented Scott Messiah, Director of Operations, Sunset Hospitality Group.
