Move to accelerate innovation and digital transformation in the UAE
du has announced a strategic partnership with Abu Dhabi Investment Office (ADIO) during Make it in the Emirates (MIITE) 2026.
The announcement was marked by a photo opportunity attended by HE Badr Al Olama, Director General, Abu Dhabi Investment Office (ADIO); Fahad Al Hassawi, CEO, du, and Mohamed Ali Al Kamali, Chief of Industry and Trade at (ADIO), underscoring a shared commitment to advancing the UAE’s national innovation agenda.
As part of this collaboration, du will deliver advisory and consultancy services through du Tech’s, enabling ADIO to navigate structured innovation and funding journeys from ideation through to execution.
Digital transformation
Leveraging on du Tech’s deep expertise in digital transformation and advanced technologies, the offering is designed to support manufacturers and enterprises in translating their digital ambitions into scalable outcomes, while equipping them with the capabilities, frameworks, and access required to accelerate their digital transformation journeys with confidence.
“This partnership reflects our role in shaping the future of the UAE’s innovation ecosystem, where advanced technology capabilities and structured funding pathways come together to enable organizations to move beyond transformation ambition into sustained, large-scale impact aligned with UAE’s vision,” stated Al Hassawi.
“The industrial sector is one of the key drivers of economic growth in Abu Dhabi, with the emirate placing strategic importance on enhancing its global competitiveness and ensuring its long-term sustainability,” noted Kamali.
