The two companies will work together to deepen distribution and accelerate e-commerce
Al Khayyat Investments (AKI) has announced the signing of an exclusive distribution partnership with Aujan Coca-Cola Beverages Company.
Accordingly, AKI will exclusively manage the UAE distribution and growth for household brands Rani, Vimto and Barbican.
Under the new partnership with Aujan, one of the region’s most established beverage companies with a 120-year heritage and longstanding legacy of category leadership across the GCC, AKI will leverage its full route-to-market capabilities across modern trade, traditional trade, supermarkets, self-service, fuel stations, hotels, restaurants and catering (HORECA) and e-commerce, according to a press notification.
Collaboration
AKI and Aujan will work together to deepen distribution, sharpen trade execution, accelerate e-commerce, drive consumer-led innovation and build category leadership by executing with excellence.
“We are delighted to welcome Aujan to the AKI portfolio of partners, and confident in the positive impact our joint efforts will no doubt have on the national food and beverage industry,” affirmed Zaid S. Al Khayyat, Managing Director, Al Khayyat Investments.
The partnership was officially cemented at a ceremony and was signed by Zaid S. Al Khayyat and Abdulla Aujan.
Opportunity
“The opportunity ahead of us is genuinely exciting; two businesses with complementary strengths, deep regional roots, and aligned ambitions, coming together to unlock growth that neither could achieve alone. Together, we will shape the beverage industry for the next generation,” asserted Abdulla Aujan, Chairman, Aujan Group Holding.
As a diversified Emirati business group, AKI continues to champion responsible growth, innovation, and partnership. This latest collaboration is rooted in AKI’s purpose of creating meaningful, positive impact in the lives of its customers and bringing the most beloved brands closer to UAE consumers in moments that matter, the press statement concluded.
