Delivers on the Saudi Arabia’s digital transformation ambitions
Etihad Salam Telecom Company (Salam), a leading provider of telecommunications services in Saudi Arabia, today unveiled Salam B2B 2.0, representing a significant evolution in the company’s ambition and value proposition at LEAP 2026.
The announcement marks a strategic pivot from IT service provider to trusted digital transformation partner and integrated technology solutions architect.
With 77% of digital transformation projects failing to deliver long-term results according to industry estimates, Salam is positioned to address the complex and evolving needs of enterprises and government organizations across the Kingdom.
Deepening relationships
“We are committed to deepening relationships with existing clients, expanding the value we deliver, and establishing Salam as the most credible technology solutions partner in Saudi Arabia,” stated Abdullah Mohammad Khorami, Chief Business Officer, Etihad Salam Telecom Company, Saudi Arabia.
Central to Salam B2B division’s repositioning is its alignment with Saudi Vision 2030. With the Kingdom targeting a 19.9% GDP contribution from the digital economy by 2030, Salam B2B positions itself as a key enabler of these ambitions.
Technology partner
As a specialized digital transformation provider and trusted technology partner, Salam’s expanded service scope covers key decision-making verticals: healthcare, education, hospitality and tourism, logistics, government, banking and financial services, sports and entertainment, energy, aviation, and defense and security.
“Saudi Arabia is at a defining moment in its digital journey, and the enterprises and government organizations driving that journey need a partner with the expertise, vision, and integrated solutions to help them move forward with confidence. That is what Salam represents, and we are ready to deliver,” concluded Khorami.
