iCAUR is committed to building a uniquely global automotive ecosystem
Following its global debut at the Shanghai Auto Show in April 2025, Chery Group has announced it will shortly host the ‘iCAUR Brand Night and New Models Launch’ event in Dubai.
As a key step in Chery’s deepening global expansion, the event will invite worldwide global partners, media representatives and Middle East dignitaries to jointly unveil iCAUR’s localized development strategy for the Middle East market along with the world premiere of its highly anticipated new cool models.
As Chery’s new brand focused on the global ‘young and young at heart’, iCAUR is committed to building a uniquely global automotive ecosystem.
Distinctive design
Through category innovation, it creates products that combine aesthetics, coolness and practicality to meet the lifestyle needs of the young and young at heart. In the face of the current trend towards homogenized automotive design, iCAUR breaks through with an innovative and distinctive design philosophy, blending rugged style with smart technology to deliver a highly recognizable product identity.
With a deep understanding of the growing demand for personalization and emotional value among young and young-at-heart users, iCAUR is actively shaping a new ecosystem that connects people, vehicles, and lifestyle.
We blend Chery’s rigorous manufacturing ethos with internet-driven marketing strategies to create products that deeply connect with consumers,” assured Si Fenghuo, CEO, iCAUR International.
Milestone
The Dubai launch marks a pivotal milestone in iCAUR’s growing presence in the Middle East, underscoring the region’s strategic importance in the brand’s global strategy. Both models embody the spirit of the cool player lifestyle, designed to resonate with the region’s dynamic automotive culture.
The launch event will also feature a range of customized models built upon the V23’s iconic cool DNA including pickup version, convertible version and a space-themed special edition designed to meet the region’s growing demand for cool and individual expression.
These customized versions highlight iCAUR’s commitment to personalization and its agile response to regional market trends, a press statement concluded.
