The 90:90 Waste Management Initiative is a cornerstone of the developer’s sustainability strategy
A high-profile delegation from the Dubai Environment and Climate Change Authority (DECCA) recrntly visited Trafalgar Tower in Dubai International City, to see Fakhruddin Properties’ groundbreaking 90:90 Waste Management Initiative in action.
Led by Fatima Mubarak, Environment and Sustainability Specialist, and Iman Al Bastaki, Head of Department, the delegation was given a tour of the recently implemented initiative, which encourages residents of the 160-unit community to become grassroots sustainability advocates through access to their own dedicated in-building waste segregation system.
Cornerstone
Fakhruddin Properties’ proprietary 90:90 Waste Management Initiative is a cornerstone of the real estate developer’s comprehensive sustainability strategy. It aligns directly with the UAE’s Net Zero 2050 agenda, Dubai Municipality’s plan to close landfills by 2027, and the Circular Economy Policy 2021–2031. The initiative aims to significantly reduce waste sent to landfills by promoting robust segregation for wet, dry, e-waste, and recyclable items.
“This initiative truly represents the power of collaboration between government, developer, community, residents, academia, and industry. The support of Dubai Municipality, and transformational entities such as DECCA, is critical endorsement of our long-term strategic intent,” commented Yousuf Fakhruddin, CEO and Managing Partner, Fakhruddin Properties.
“In showcasing the successful implementation of the system at Trafalgar Tower, this proves the scalability potential of our model, which establishes a clear pathway to significantly reducing landfill waste across the UAE and globally,” stated Dr. Samiullah Khan, Chief Sustainability Officer, Fakhruddin Holdings.
