The company’s entry into the Bahraini market forms part of its regional expansion strategy
In the presence of HE Abdulla bin Adel Fakhro, Minister of Industry and Commerce, and HE Ni Ruchi, Ambassador of the People’s Republic of China to the Kingdom of Bahrain, Keeta officially announced the launch of its on-demand food delivery operations in the Kingdom of Bahrain.
The announcement was made during an official launch ceremony held in the capital, Manama, attended by senior officials, representatives of relevant entities, and members of the business and restaurant community.
The event underscored the importance of public–private sector collaboration in supporting economic development and expanding the adoption of advanced digital solutions across key sectors.
Regional expansion strategy
Keeta’s entry into the Bahraini market forms part of its regional expansion strategy, following the launch of its services in the Kingdom of Saudi Arabia, the United Arab Emirates, Kuwait, and Qatar. This expansion reflects confidence in Bahrain’s attractive investment environment, advanced digital infrastructure, and supportive regulatory frameworks.
Keeta’s services are powered by advanced technological systems supported by Meituan, which analyse multiple factors including traffic conditions, delivery distance, and order characteristics.
The company also confirmed that it has invested in establishing a comprehensive local operational framework in Bahrain. This includes an adequate network of delivery riders, defined service standards, and a dedicated local support team backed by a 24/7 customer service centre.
For restaurant partners, Keeta applies an integrated support model covering onboarding, daily operations, and performance enhancement, supported by data analysis and continuous collaboration, a press statement concluded.
