Ghurair Mobility has recently signed an agreement with Dongfeng Motor Corporation to exclusively distribute its premium luxury off-road automotive brand, MHero, in the UAE.
The agreement marks a further expansion of Al Ghurair Mobility’s rapidly growing automotive portfolio, which includes premium and innovative brands across multiple segments, supporting the UAE’s pioneering role in advanced mobility and sustainability.
Setting new benchmarks in the luxury off-road segment, MHero’s two flagship models, MHERO I (917) and MHERO II (M817), deliver exceptional power, advanced 4×4 architecture, smart connectivity and refined interiors. Engineered and tested for the world’s toughest terrains, including desert environments, MHero is purpose-built for markets like the UAE.
Innovation and sustainability
“Together with Dongfeng, we are proud to support the UAE’s vision for innovation and sustainability, while delivering vehicles that meet the evolving needs of our customers and the unique demands of our market,” commented John Iossifidis, Group Chief Executive Officer, Al Ghurair.
“Working alongside DONGFENG and MHero, we are strengthening our ability to meet the diverse lifestyles of our customers and set new standards in one of the UAE’s most competitive segments,” stated Oscar Rivoli, Chief Executive Officer, Motors, Al Ghurair Mobility.
Premium products
“This partnership reflects our commitment to excellence, innovation and customer satisfaction, ensuring UAE consumers have access to premium products that deliver extreme capability, bold design and intelligent, future-ready mobility,” observed Qiu Xiaojun, CEO, China DONGFENG Import and Export Co.
MHero, established in 2022, is Dongfeng’s ultra-premium off-road brand, drawing on its military heritage to deliver rugged performance with luxury comfort, a press statement concluded.
