Brand value surges 17% to AED 12.3bn
Abu Dhabi Commercial Bank (ADCB) has seen the value of its brand surge to AED 12.3bn, a 17% increase from the previous year, according to Brand Finance Journal’s latest Top 500 Banking Brands report.
As a result, ADCB has advanced seven places in the global banking brand value rankings to the 102nd position. A key driver to this growth is the bank strength score, which gauges brand investment, stakeholder equity and business performance.
By outpacing the overall UAE banking sector’s 16% rise in brand value and the global industry’s 14% increase in brand value, ADCB has cemented its status as one of the region’s most pioneering and ambitious banking brands, according to a press statement.
Brand guardianship
In the same report, Brand Finance also measures the contribution that CEOs make as ‘guardians’ of the value of their brands. ADCB Group CEO Ala’a Eraiqat was ranked among the top banking sector CEOs globally, 12th overall, and the 1st for banking brand guardianship in the UAE for the 3rd consecutive year.
“ADCB’s impressive rise in brand value reflects a well-executed strategy focused on innovation, customer experience, and leadership which demonstrates ADCB’s position as a standout performer in an increasingly competitive global banking landscape,” remarked Savio D’Souza, Senior Director, Brand Finance.
