First Continental office opens in Saudi Arabia
Premium German tyre and technology company Continental has opened its first-ever office in Jeddah, Saudi Arabia.
Aimed to expand company’s presence and strengthen its foothold in the region, the new joint venture project is in partnership with Continental’s previous distributor in Saudi Arabia, Almutlak Trade & Industries, and will support the growing demand for Continental’s products and services in the kingdom.
The announcement has been made during an official meeting hosted by Nikolai Setzer, Member of the Executive Board, Tyre Division, Continental, and Jon Ander Garcia, Regional Manager for Continental Africa & Middle East.
“The opening of the new office marks an important milestone for the brand not only in Saudi Arabia but also in the Middle East. We believe this new partnership will allow us both to grow and to strengthen our relationship with Saudi Arabia, and the region as a whole,” commented Garcia.
First ever warehouse facility
Building on the company’s legacy, Continental also celebrated the inauguration of its first warehouse facility in Jebel Ali, Dubai. The new warehouse will act as a hub connecting plants in Europe, North America and South America with the brand’s distribution partners in the Middle East.
The opening of this dedicated warehouse marks a major landmark development since the establishment of the brand’s regional representation office in 2009.
2019 will also mark the arrival of Continental’s new digital tyre monitoring platform, ContiConnect™. Designed especially for commercial vehicles, the new platform helps fleets to maximise efficiency and send alerts if tyre pressure deviates from the defined value.
The introduction of ContiConnect follows the arrival in the Middle East earlier last year of ContiPressureCheck™, a first-of-its-kind monitoring system for buses and trucks that continuously monitors tyre pressure and temperature via sensors placed inside the tyre.
