Deal to offer integrated home financing solutions for off-plan projects in Dubai
Emirates NBD has announced a strategic partnership with Sobha Realty to provide integrated home financing solutions for buyers of the premium luxury developer’s off-plan residential developments across Dubai.
Through this collaboration, Emirates NBD will offer tailored mortgage solutions to eligible customers purchasing units in Sobha’s developments, enabling early-stage financing clarity, competitive rates and a streamlined approval process.
“Emirates NBD is delighted to be a catalyst of Dubai’s real estate sector growth by fostering a dynamic and supportive ecosystem for homebuyers. This collaboration with Sobha Realty is a testament to our ongoing dedication to supporting sustainable urban development and providing value beyond banking,” stated Marwan Hadi, Group Head of Retail Banking and Wealth Management, Emirates NBD.
Evolving property landscape
“This collaboration reflects our shared commitment to supporting Dubai’s evolving property landscape and enhancing the overall customer experience,” commented Francis Alfred, Managing Director, Sobha Realty,
The partnership integrates structured mortgage solutions directly within the developer sales journey, supporting homebuyers from booking through to handover and extending beyond traditional lending.
For customers, this translates into early financial visibility, faster processing and simplified documentation during the off-plan purchase stage. By providing greater financial certainty during the construction phase, the collaboration empowers buyers to make informed homeownership and investment decisions with greater confidence, a press statement concluded.
