As part of its ongoing commitment to investing in human capital and enhancing quality of work life, Dubai Customs has launched the ‘Tadalal’ (Arabic for pamper) Employee Experience Center, a pioneering initiative designed to elevate the employee experience and foster a more empowering, positive, and sustainable workplace environment. The initiative aligns with Dubai’s vision of creating world-class workplaces that attract, empower, and retain top talent.
The launch ceremony was attended by HE Abdulla Bin Damithan, Chairman of the Ports, Customs and Free Zone Corporation, and HE Dr. Abdulla Busenad, Director General of Dubai Customs, alongside a number of executive directors, officials, and employees.
“The Tadalal Center reflects this commitment by providing an integrated platform that enhances the employee experience and contributes to employee wellbeing and quality of work life. Ultimately, this strengthens institutional performance, supports sustainable success, and reinforces Dubai’s position as a global benchmark for exceptional workplaces,” HE Busenad stated.
Empowering employees
“At Dubai Customs, we firmly believe that empowering people is the starting point of every sustainable success. The Tadalal Center is an extension of our institutional approach, placing employees at the heart of development, innovation, and future readiness,” he continued.
The launch of the Tadalal Center forms part of Dubai Customs’ broader efforts to develop an integrated ecosystem dedicated to employee experience, wellbeing, and engagement through innovative services and initiatives that address employees’ evolving needs and aspirations.
The initiative reflects Dubai Customs’ belief that people are the foundation of success, the creators of achievements, and the driving force behind innovation and institutional growth.
During the event, Maryam Al Shamsi, Head of the Tadalal Team, delivered a presentation outlining the center’s development journey, strategic objectives, and key services.
Institutional success
“We believe that empowered and engaged employees are the foundation of institutional success, and we remain committed to developing initiatives that place people at the center of every experience and every decision, strengthening their sense of appreciation, belonging, and contribution to sustainable excellence,” commented Maryam.
Khamis Al Muhairi, Director of Human Resources, Dubai Customs, presented a range of new services and initiatives designed to invest in talent and human capabilities as key enablers of future success. He highlighted their role in enhancing employee experience and creating a workplace environment that supports Dubai Customs’ future aspirations.
